Your business is too valuable for your brand to be unrecognizable.
so let's get it out of hiding.
Gem Creative Co. helps the hidden gems of small business build identity & recognition through unforgettable brands.
The pressure to look “professional” tricks too many brands into uniformity.
In my earlier days of entrepreneurship, I remember hoping my brand visuals would somehow prove that I “belonged” among other design businesses.
Before getting honest with myself about which qualities make my approach and personality meaningful to the people I love working with, I tried on an aesthetic that looked successful on others—but it never felt natural to me.
Everything changed when I rebranded back in 2023, and this very website is a fully expressed version of that.
I took myself through my signature process that clients & students go through, and my confidence and reputation for doing things differently has only expanded ever since.
So, PSA: You already belong in your industry.
Now let’s dig deeper, find the hidden gems, and show potential customers and collaborators that you’re the industry-shifting professional they’ll vibe with.
I'm Kristina Bleiler
(pronounced "Bly-ler")
Brand Designer & DIY Educator
I don’t subscribe to “niching down” by design style or specific industry.
Variety fuels my creativity, sharpens my expertise, and keeps things interesting for the brands I serve.
With 11 years of professional graphic design & branding experience and a BFA in Visual Communication Design, I’ve worked with service-based businesses & personal brands across 20+ different industries—including:
Copywriters, home renovators, marketers, client experience & ops specialists, hairstylists, photographers, coaches, therapists, artists, strategists, financial experts, wellness practices, and more.
As long as you’re passionate about serving your people exceptionally well, and you’re ready for your brand to reveal what an absolute gem your business is, this branding process is for you.
My clients & students are...
the ones willing to push the bounds of creativity
through their brands
Big believer in how change, self-honesty, and being seen in a new light can expand us
I originally disqualified myself from entrepreneurship, and thought I would work for a big design firm after I graduated with my BFA in Visual Communication Design. But here I am!
I used to worry that Canva would be a threat to my job, and now I whole-heartedly encourage it by educating DIY-ers.
I was afraid to explore beyond the comfort zone of former worldviews, but then I'll find a whole new world beyond it.
Every time I choose to audaciously lean into curiosity and challenge any limited perspectives, life and business become so much richer... and creativity thrives!
I care about:
originality
respecting art
human rights
questioning norms
exploring local
my rescue dog
this is where my
creativity comes from
the Art Nerd
The college student in me returns whenever I'm fascinated by anything I can call "art". Like taking notes on that book by my favorite interior designer, studying the detail & color of Spanish villas, getting lost in the lore of the Arcane universe, memorizing every lyric of the current album I’m obsessed with.
the
Theater Kid
Characters inspire me! I love a cosplay, a themed day (like the virtual Spirit Week I hosted online for entrepreneurs), pretending to be Jessica Day in this series, and creating fiction brands as if my fav characters (like Elle Woods) hired me for branding.
the Hidden
Gem Collector
If I'm not at my desk, you might find me trying out a new local cafe or bookstore in my city (San Antonio, TX is FULL of hidden gems), capturing fresh visuals during my travels, or thrifting exclusively jewel toned outfits from the racks of Plato’s Closet.
Your brand’s best source of inspiration starts with you, not with Pinterest.
In other words, YOU need to be studied. Not just an "ideal client avatar."
Your unexpected sides, your nerdiest interests, whatever random mix of favorite things light you up—These hidden gems directly shape the experience you provide, and call in the people who’ll love working with you specifically.
It’s these qualities that’ll build an unmistakable brand only you can be known for.
We’re not in the business of hiding, playing it safe, or conforming around here—not to trends, not to expectations, and not to the hypothetical taste of your “target audience.” You get to define what professionalism looks like on your business, and with my help, you’ll have the courage and confidence to fully commit to it.
