Hone your inner creative decision-maker and build a DIY brand you believe in
For non-designer entrepreneurs in the DIY branding stage
The knowledge gap is.
this course will:
Show you how to implement the elements in an on-brand digital presence so that it looks unified and professional
Share my original frameworks for making confident creative decisions without all the guessing & tweaking
It’s pretty amazing what DIY-ers are capable of with the right guidance. Considering the plethora of DIY marketing courses out there, it’s about time strategic brand-building is just as accessible so you don’t have to wait until you’re ready to invest in a huge custom branding package!
Call you to think radically differently about your brand and the impact it can have on people
Teach you brand-building techniques and AI tips that you can use in your ongoing marketing beyond this course
DIY is not the enemy.
Help you build a cohesive set of brand elements like colors, fonts, logos, and imagery that don’t depend on trends
Fun Fact:
Zero professional Adobe tools were used in the making of the branding on this page. DIY tools only 🤓
A DIY brand-building course & mentorship program that removes the guesswork
?
What is
(And the gatekeeping)
Join class of 2025
Two ways to join:
Advanced Support
Honor Roll
- Individualized progress reviews with in-depth feedback & creative ideas specific to your business (Loom videos from Kristina after you submit at 3 check-points)
- Extra demonstrations following up on individual reviews in a separate dedicated group chat
- Honors-Only Office Hours for workshopping what you're working on
- Everything else from Homeroom (Slack chat access, 18 lessons, Notion & Canva templates, live Study Hall calls)
Group Program
Homeroom
Waitlist gets earliest access and lowest price to enroll!
Doors reopen December & January. The next cohort will begin at the end of January 2025! Payment plans will be available.
- 12 weeks of Slack chat access for community, questions, sharing ideas, and constructive reinforcement along the way
- 18 lessons with actionable tools, templates, and frameworks to simplify and accelerate the DIY process
- 3 Study Hall group calls with live feedback and Q&A (also recorded)
- Final tangibles: a completed Brand Guide of your elements (fonts, color palette, logos, messaging, imagery), landing page plan, and on-brand social media graphics
Every lesson simplifies the process so you can take immediate action.
Each lesson has original step-by-step frameworks, multiple examples, and immediately actionable (and fun) homework activities that support multiple learning styles.
Templates & resources are provided along the way to get you over the hump of getting started. You'll come away with a Brand Guide, core messaging, colors, fonts, logos, and on-brand graphics showcasing your brand.
I'm Kristina!
After 10+ years doing custom design, I can’t deny that there’s a whole group of brilliant business owners who need a different level of support. I built this program to bridge the gap between DIY and custom, and simplified the process for non-designers to implement with ease.
With the DIY tools you’re probably already using (like Canva, a smart phone, AI, and user-friendly apps), we’ll maximize your brand’s ecosystem to bring unique impact & identity to light!
The Brand Tutor that DIY-ers always wish they had
Fun Fact:
While getting my Visual Design degree, I tutored math, earth science, and philosophy! 🤓 Nerd is my middle name.
"Started implementing some of the new branding I'm developing, and holy moly I feel like I have a whole new business"
Alexa phillips
"So tangible and actionable, and it all just clicks super easily! You've made it so accessible and fun!"
Niki Dunagin
"I'm also obsessed with how it turned out. It's ALL coming together and I couldn't be more excited (or grateful!!)"
Caitie cupples
"I'm really loving it, I think it's amazing personally to see the ideas that I'm capable of bringing together. I'm really confident."
eugenia woo
