Build a DIY brand you're proud of as the Creative Director of your business
For entrepreneurs who'd rather craft their own identity—without depending on done-for-you.
Ready to take it up a notch?
In brand ed, you will:
Implement your branding cohesively into your digital presence so it's optimally designed (like a designer would do it)
Learn expert frameworks for confidently making unified creative decisions without second-guessing
Think radically differently as the leader of your brand and refocus on the true impact it can have
DIY is a valid option.
Build your brand elements (logos, colors, fonts, graphics, etc) that don’t depend on trends
Sharpen Canva skills for current and future marketing assets, so you don't have to depend on anyone else
It's not just a matter of saving money—maybe you enjoy being creative and independent with DIY.
But if you feel scattered and unsatisfied with your visuals and your ideas don’t quite click, it's time to explore new creative-thinking skills (and not just YouTube tutorials). Brand Ed will help you make aligned, confident decisions so that you're well-represented by a DIY brand you're fully bought into.
Be affirmed by what you uniquely offer in your industry, and shown clearer ways to communicate that
Fun Fact:
Zero professional Adobe tools were used in the making of the branding on this page. Canva and DIY tools only 🤓
Early Bird Price:
$1,275
Lessons are concise, potent, and easy to act on.
Each lesson averages 15 minutes and has original step-by-step frameworks, multiple examples, and immediately actionable (and fun) homework activities that support multiple learning styles.
Templates & resources are provided along the way to get you over the hump of getting started. You'll come away with a Brand Guide, core messaging, colors, fonts, logos, and on-brand graphics showcasing your brand.
Phase 3
No long lectures.
Total watch time: 65 mins
16. Landing Page Foundations
17. Branded Social Media & Customer Journey
18. Make Brand-Building a Way of Life
Phase 1
Total watch time: 1.75 hrs
2. Self-Discovery Session
3. Brand Research Surveys
4. Understand your Customer
5. Distinguish from Peers
6. Emotional Impression
7. Personality & Themes
8. Inspiration Board/Aesthetic
Phase 2
Total watch time: 1.5 hrs
10. Brand Messaging
11. Font Family
12. Logo & Submark
13. Brand Photography
14. On-Brand Imagery
Bonus: How I made the Brand Ed branding
course outline
I'm Kristina!
After 10+ years doing custom design, I can’t deny that there’s a whole group of brilliant business owners who want a different kind of support. I built this program to bridge the gap between DIY and custom, and simplified the process for non-designers to implement with ease.
With the DIY tools you’re probably already using (like Canva, a smart phone, AI, and user-friendly apps), we’ll maximize your brand’s ecosystem to bring unique impact & identity to light!
The Brand Tutor showing DIY-ers what they're capable of
Fun Fact:
While getting my Visual Design degree, I tutored math, earth science, and philosophy! 🤓 Nerd is my middle name.
"It's so comprehensive yet easy to implement, and easily one of my favorite investments for my business that I’ve made in a long time."
Morgan Wright
"I'm really loving it, I think it's amazing personally to see the ideas that I'm capable of bringing together. I'm really confident."
eugenia woo
"Started implementing some of the new branding I'm developing, and holy moly I feel like I have a whole new business"
Alexa phillips
"So tangible and actionable, and it all just clicks super easily! You've made it so accessible and fun!"
Niki Dunagin
"I'm also obsessed with how it turned out. It's ALL coming together and I couldn't be more excited (or grateful!!)"
Caitie cupples
FAQs
The 18 lessons are potent but concise, averaging around 15 minutes each, around 4.5 hours total watch time. The live program spans over 10 weeks, with room to pace the content out.
For Self-Study, I recommend giving the 3 phases at least a few weeks each for lessons and homework. Phase 1 is a little under 2 hours watch time, Phase 2 is around 1¾ hours, and Phase 3 is a little over 1 hour total. The homework is immediately actionable with frameworks and templates.
There is no limit to accessing course lessons! This might change for future cohorts, but for you and alumni, all material is accessible for the lifetime of the course, for as long as I'm running it. So you can keep revisiting and get all lesson updates. Slack support in the live group program lasts 10 weeks.
Yes, you bet they are! At checkout, you'll see a few options to split the payments over a monthly basis if preferred.
Keep in mind: The monthly payments are not an optional subscription. All payments are required and they are not refundable due to the nature of digital courses!
No pro design skills needed! This process is intended to spark creativity in new ways, whether or not you have pre-existing creative skills. Generally, students who take this course have minimal Canva experience, are not designers, and enjoy exploring their own creativity outside their industry. Check out some of the student work below!
To debunk a common misconception about Canva, yes you can trademark a logo as long as it's purely using the basic shapes, lines, and fonts available—not the pre-made templates, elements, or stickers. I'll show you ways to create these logos in the Brand Ed course. Read more about their policies on Canva's website here!
You may also opt to use your own preferred program of choice. I've had a couple previous DIY students that dabbled with Adobe, and decided to use the Brand Ed frameworks to design there instead.
If self-paced suits your situation better, Brand Ed Self-Study might be worth it. But it depends on your learning preferences!
Self-Study students have found the course to be helpful and doable on their own, while students in the live group program appreciate the accountability, direct support, and creative collaboration along the way.
Let's expand on your innate creativity using DIY tools to build a brand you're proud of 🤓
You might be surprised by what you're capable of. Brand Ed will expand your brand's creative potential to set you apart and represent you more fully. Gone are the days DIY is put to shame—and honestly, you're probably someone who enjoys having a creative say in it, anyway. You in?
