Hone your inner creative decision-maker and build a DIY brand you believe in
For non-designer entrepreneurs in the DIY branding stage
The knowledge gap is.
this course will:
Show you how to implement the elements in an on-brand digital presence so that it looks unified and professional
Share my original frameworks for making confident creative decisions without all the guessing & tweaking
It’s pretty amazing what DIY-ers are capable of with the right guidance. Considering the plethora of DIY marketing courses out there, it’s about time strategic brand-building is just as accessible so you don’t have to wait until you’re ready to invest in a huge custom branding package!
Call you to think radically differently as the Creative Director of your brand and the impact it can have
DIY is not the enemy.
Help you build a cohesive set of brand elements like colors, fonts, logos, and imagery that don’t depend on trends
Teach you brand-building techniques and AI tips that you can use in your ongoing marketing beyond this course
Fun Fact:
Zero professional Adobe tools were used in the making of the branding on this page. DIY tools only 🤓
A DIY brand-building course & mentorship program that removes the guesswork
?
What is
(And the gatekeeping)
Self-Study is now open!
course includes:
Every lesson simplifies the process so you can take immediate action.
Each lesson has original step-by-step frameworks, multiple examples, and immediately actionable (and fun) homework activities that support multiple learning styles.
Templates & resources are provided along the way to get you over the hump of getting started. You'll come away with a Brand Guide, core messaging, colors, fonts, logos, and on-brand graphics showcasing your brand.
I'm Kristina!
After 10+ years doing custom design, I can’t deny that there’s a whole group of brilliant business owners who need a different level of support. I built this program to bridge the gap between DIY and custom, and simplified the process for non-designers to implement with ease.
With the DIY tools you’re probably already using (like Canva, a smart phone, AI, and user-friendly apps), we’ll maximize your brand’s ecosystem to bring unique impact & identity to light!
The Brand Tutor that DIY-ers always wish they had
Fun Fact:
While getting my Visual Design degree, I tutored math, earth science, and philosophy! 🤓 Nerd is my middle name.
"Started implementing some of the new branding I'm developing, and holy moly I feel like I have a whole new business"
Alexa phillips
"So tangible and actionable, and it all just clicks super easily! You've made it so accessible and fun!"
Niki Dunagin
"I'm also obsessed with how it turned out. It's ALL coming together and I couldn't be more excited (or grateful!!)"
Caitie cupples
"I'm really loving it, I think it's amazing personally to see the ideas that I'm capable of bringing together. I'm really confident."
eugenia woo
FAQs
The live program spans over 12 weeks with the content paced out. The 18 lessons are potent but concise, averaging around 15 minutes each. See the student screenshots for their take on the timing!
For Self-Study, I recommend giving the 3 phases at least a few weeks each for lessons and homework. Phase 1 is a little under 2 hours watch time, Phase 2 is around 1¾ hours, and Phase 3 is a little over 1 hour total. The homework is immediately actionable with frameworks and templates.
There is no limit to accessing course lessons! This might change for future cohorts, but for you and alumni, all material is accessible for the lifetime of the course, for as long as I'm running it. So you can keep revisiting and get all lesson updates. Slack support in the live group program lasts 12 weeks.
Yes, you bet they are! At checkout, you'll see a few options to split the payments over a monthly basis if preferred.
Keep in mind: The monthly payments are not an optional subscription. All payments are required and they are not refundable due to the nature of digital courses!
No pro design skills needed! This process is intended to spark creativity in new ways, whether or not you have pre-existing creative skills. Generally, students who take this course have minimal Canva experience, are not designers, and enjoy exploring their own creativity outside their industry. Check out some of the student work below!
