Hone your inner creative decision-maker and build a DIY brand you believe in

For non-designer entrepreneurs in the DIY branding stage

The knowledge gap is.

this course will:

Show you how to implement the elements in an on-brand digital presence so that it looks unified and professional

Share my original frameworks for making confident creative decisions without all the guessing & tweaking

It’s pretty amazing what DIY-ers are capable of with the right guidance. Considering the plethora of DIY marketing courses out there, it’s about time strategic brand-building is just as accessible so you don’t have to wait until you’re ready to invest in a huge custom branding package!

Call you to think radically differently about your brand and the impact it can have on people

Teach you brand-building techniques and AI tips that you can use in your ongoing marketing beyond this course

DIY is not the enemy.

Help you build a cohesive set of brand elements like colors, fonts, logos, and imagery that don’t depend on trends

Fun Fact:

Zero professional Adobe tools were used in the making of the branding on this page. DIY tools only  🤓

A DIY brand-building course & mentorship program that removes the guesswork

?

What is

(And the gatekeeping)

Join class of 2025

Two ways to join:

+VIP Experience

Honor Roll

  • Individualized progress reviews with in-depth feedback & creative ideas specific to your business (Loom videos from Kristina after you submit at 3 milestones)

  • a private chat for priority support and extra visual demonstrations with progress reviews if needed
     
  • Honors-Only live Office Hours for individually workshopping what you're working on

  • Everything else from Homeroom (Slack chat access, 18 lessons, Notion & Canva templates, live Study Hall calls)

Group Program

Homeroom

The enhanced learning experience with deeper, individualized "brand tutoring" to expand on in your brand-building process

The Slack Channel group support lasts 12 weeks. The course lesson material will remain accessible for as long as I'm running the course (this may change for future cohorts).

For more FAQs, click here!

  • 12 weeks of Slack chat access for community, questions, sharing ideas, and constructive reinforcement along the way

  • 18 lessons with actionable tools, templates, and frameworks to simplify and accelerate the DIY process

  • 3 Study Hall group calls with live feedback and Q&A (also recorded)

  • Final tangibles: a completed Brand Guide of your elements (fonts, color palette, logos, messaging, imagery), landing page plan, and on-brand social media graphics

A supportive learning environment to ask questions and stay connected in community so you won't be DIY-ing alone

Class begins on January 27th, 2025!

I'm Kristina! 

After 10+ years doing custom design, I can’t deny that there’s a whole group of brilliant business owners who need a different level of support. I built this program to bridge the gap between DIY and custom, and simplified the process for non-designers to implement with ease.

With the DIY tools you’re probably already using (like Canva, a smart phone, AI, and user-friendly apps), we’ll maximize your brand’s ecosystem to bring unique impact & identity to light!

The Brand Tutor that DIY-ers always wish they had

Fun Fact:

While getting my Visual Design degree, I tutored math, earth science, and philosophy! 🤓 Nerd is my middle name.

Every lesson simplifies the process so you can take immediate action.

See course outline!

Each lesson has original step-by-step frameworks, multiple examples, and immediately actionable (and fun) homework activities that support multiple learning styles.

Templates & resources are provided along the way to get you over the hump of getting started. You'll come away with a Brand Guide, core messaging, colors, fonts, logos, and on-brand graphics showcasing your brand.

"Started implementing some of the new branding I'm developing, and holy moly I feel like I have a whole new business"

Alexa phillips

"So tangible and actionable, and it all just clicks super easily! You've made it so accessible and fun!"

Niki Dunagin

"I'm also obsessed with how it turned out. It's ALL coming together and I couldn't be more excited (or grateful!!)"

Caitie cupples

"I'm really loving it, I think it's amazing personally to see the ideas that I'm capable of bringing together. I'm really confident."

eugenia woo

FAQs

What is the program time commitment?

The program spans lover about 12 weeks, with the content paced out. Like a college semester! For example, in Phase 2 you have 4 weeks to work through lessons 9-14, which is about 2 hours of total watch time. 
 
The lessons are potent, averaging around 15 minutes each so that you aren't sitting there forever. The homework is immediately actionable with templates to get you started. See the screenshots for how students feel about the timing!

How long do I have access to the course?

Currently, there is no limit to accessing course lessons. The course portal will remain accessible to students for as long as I'm running this course. This may change for future cohorts.

How do I decide which tier to join?

It depends on your budget and learning preferences! 

Brand Ed Homeroom includes Slack & group calls. Honor Roll VIP adds on the in-depth individual progress reviews with extra priority support, and capped small. I'm there to help you either way—it just depends on how much support you think you'll want or need!

If you join the Homeroom tier and decide you want extra support later, you may be able to upgrade into Honor Roll VIP if there is enough availability early on in the current round. If not, you could upgrade to Honor Roll in the next round or purchase 1:1 consulting with me.

Are payment plans available?

Yes, you bet they are! At checkout, you'll see a few options to pace out the payments over a monthly basis if preferred. The pay-in-full price is slightly lower.

Keep in mind: The monthly payments are not an optional subscription. All payments are required and they are not refundable due to the nature of digital courses!

Is there a self-paced option?

If self-paced suits your situation better, Brand Ed Self-Study will be launched later, separately from the live group program.

Even though Self-Study students have found the course to be helpful and doable on their own, students in the live group program really benefit from the accountability, momentum, and creative collaboration available in Homeroom to reach their DIY brand goals.

Let's maximize the DIY tools already at your fingertips 🤓

You can start building a believable brand now, without the multi-4 figure investment of getting a huge custom branding package. I’ll guide you through each step of the way!

ANy other questions:

Send Kristina a DM on Instagram or email   hello@gemcreative.co!

Connect on Instagram ã‹¡