This summer, replace the template-made vibes (which never feel quite right) with an original brand aesthetic that proves you know what you're doing.
And it's not just a matter of saving money... maybe you enjoy being creative and resourceful with your own visuals—and that should be encouraged, not shamed. With Canva this accessible, it’s fun to explore the creative process yourself.
But if you feel scattered and unsatisfied with your visuals and your ideas don’t quite click, it's time to explore new creative-thinking skills and collaborative support. The Brand Ed process will help you make aligned, confident decisions so that you're well-represented by a brand you're fully bought into.
Build unique brand elements with expert support (logos, colors, fonts, graphics, etc) that transcend trends
Sharpen Canva skills for current and future marketing assets, so you don't have to depend on outsourcing
Learn expert frameworks for confidently making unified creative decisions without second-guessing
Think like a confident Creative Director of your business whenever a brand decision needs to be made
Communicate the strengths you uniquely offer (and be affirmed by them in the process)
Design your graphics like a designer would do it, so your content is visually easier to consume
To prove what's possible, no Adobe pro tools were used to make the branding on this page. Canva and DIY tools only 🤓
No design skills required!
You’ll explore the entire creative process—from identity, to aesthetic, to implementation—to strategically build a brand ecosystem to get recgnized by.
Inside the Homeroom Slack support, you get access to 10 weeks of 1:1 private chat DMs, where we collaborate on creative design ideas in detailed message threads, voice notes, loom video demonstrations, and optional group calls.
And since there are no access limits on course lessons, you can keep revisiting the DIY branding course curriculum down the road as your graphic needs evolve, saving thousands doing it yourself.
yep, you heard that right.
This process is intended to spark creativity in new ways, whether or not you have pre-existing creative skills. Generally, students who take this course are familiar with using Canva, are not designers, and enjoy exploring their own creativity outside their day-to-day work.
20 lessons + bonus videos showing you how to DIY your brand elements that look like a pro did it, using accessible tools like Canva
Lifetime Access to course lessons, updates, bonus videos, and content for as long as the course is running
My signature branding process streamlined for non-designers to create aligned visual elements and a comprehensive Brand Guide
Accelerate the process with my original Canva templates, Notion workbook, and other resources to immediately take action on
Learn the process and build independently
the DIY COUrse
$775
Just the course:
Create, collaborate, and refine your DIY branding & designs with a pro
Along with lifetime access to the course curriculum to learn the DIY branding process, you have 10 spacious weeks to get 1:1 feedback, collaboration, and creative ideas from Kristina (like having a brand tutor)—plus a community chat and optional bi-weekly Study Hall calls that accommodate different time zones.
Response time is Tuesday - Thursday. You're free to take your time and pop in as needed during your 10 weeks of support access!
the full done-with-you experience
For hyper-independent DIY-ers who'd rather explore the course on your own. You can also upgrade into Homeroom later! Self-Studiers still get lifetime access to the course curriculum and process, just self-led on your own time. Always open.
3 payments of $495
pricing & Start dates:
June Start: Week of June 15th
July Start: Week of July 6th
Or 2 payments of $395
Get on the Brand Ed Interest List →
No long lectures.
Since the trainings are immediately accessible, you can do the lesson homework as you go, or watch through a whole module first, then apply. Each lesson has original step-by-step frameworks, lots of examples, and relevant activities that support multiple learning styles.
Templates & resources are provided along the way to get you over the hump of getting started. You'll come away with: a completed Brand Guide, logos, colors, fonts, decorative elements, social graphics, photoshoot plans, webpage design essentials, and creative direction skills for ongoing brand-building.
Uncover the Creative Direction that anchors your brand identity
Total watch time: 1.75 hrs
1. Brand Psychology 101
2. Self-Discovery Session
3. Brand Research Surveys
4. Understand your Customer
5. Distinguish from Peers
6. Emotional Impression
7. Personality & Themes
8. Inspiration Board/Aesthetic
Build your brand elements, based on your Phase 1 Creative Direction
Total watch time: 1.5 hrs
Apply your elements into an on-brand digital presence
Total watch time: 1.5 hrs
15. Designing Graphics
16. Webpage Essentials
17. Exporting Brand Files
18. Canva Brand Kit
19. Socials & Customer Journey
20. Brand-Building: A Way of Life
9. Color Palette
10. Brand Messaging
11. Font Family
12. Logo & Submark
13. Brand Photoshoot Plans
14. On-Brand Imagery
Such as: How I Made the Brand Ed Branding, Vectorizing Elements with Affinity, Brand Reveal Graphics, and extra brand conceptual examples
I'm Kristina!
After 10+ years doing custom design, I can’t deny that there’s a whole group of brilliant business owners who want a different kind of support. I built this program to bridge the gap between DIY and custom, and simplified the process for non-designers to implement with ease.
With the DIY tools you’re probably already using (like Canva, a smart phone, and user-friendly apps), this DIY branding course will maximize your brand’s ecosystem to bring unique impact & identity to light!
Fun Fact:
While getting my Visual Design BFA degree, I tutored math, earth science, and philosophy! 🤓 Nerd is my middle name.
alexa Phillips
content & media strategist
Small business owners with a service-based business or personal brand that you want to feel more like you in
If you're kinda familiar with Canva, but it is taking way too long to make decisions with pure guesswork
If you made a lot of investments recently and can't justify hiring a brand designer, but still want to prioritize your brand
You're genuinely curious about the skills that can make you more independent in your business
Not made for corporate or faceless businesses with no personal connection to the brand or founder
Not for learning how to create branding with Adobe pro design tools. This course is designed for non-designers, using accessible tools like Canva
Not for you if the idea of learning these DIY skills just doesn't peak your curiosity and you'd rather pay someone else to do it. Check out my signature service instead!
build your brand in
You'd be surprised by what you're capable of. Brand Ed will expand your brand's creative potential to set you apart and represent you more fully. Gone are the days DIY branding is put to shame—and honestly, you're probably someone who enjoys having a creative say in it, anyway. You in?