Build a DIY brand you're bought into as the Creative Director of your business
Why outsource the vision, when you can craft your own identity using DIY tools yours already using?
Your DIY branding
can look pro.
Ready to take it up a notch?
It's not just a matter of saving money—maybe you enjoy being independent with DIY branding. With Canva this accessible, it’s fun to explore the creative process yourself.
But if you feel scattered and unsatisfied with your visuals and your ideas don’t quite click, it's time to explore new creative-thinking skills (and not just YouTube tutorials). Brand Ed will help you make aligned, confident decisions so that you're well-represented by a DIY brand you're fully bought into.
In brand ed, you will:
Build your brand elements (logos, colors, fonts, graphics, etc) that don’t depend on trends
Sharpen Canva skills for current and future marketing assets, so you don't have to depend on anyone else
Learn expert frameworks for confidently making unified creative decisions without second-guessing
Think like a confident Creative Director of your business whenever a brand decision needs to be made
Communicate the strengths you uniquely offer (and be affirmed by them in the process)
Design your graphics like a designer would do it, so your content is visually easier to consume
Fun Fact:
Zero professional Adobe tools were used in the making of the branding on this page. Canva and DIY tools only 🤓
No design skills required!
diy branding Course & Mentorship Program for non-designers
Turning DIY-ers into self-sufficient brand-builders through a guided mentorship course
In this DIY branding course, you’ll explore the entire creative process—from identity, to aesthetic, to implementation—to build a brand you can call your own. In the live program (Homeroom), you’ll get 1:1 private chat support to work through your creative ideas together, and not have to worry about showing up for the rest of the group.
And since there are no access limits on course lessons, you can keep revisiting Brand Ed down the road as your graphic needs evolve, saving thousands doing it yourself.
These students are not designers...
yep, you heard that right.
no design skills required.
This process is intended to spark creativity in new ways, whether or not you have pre-existing creative skills. Generally, students who take this course are familiar with using Canva, are not designers, and enjoy exploring their own creativity outside their day-to-day work.
What you get in this DIY branding course:
18 lessons + bonus videos showing you how to DIY your brand elements and aesthetic using Canva and other DIY tools (so it looks like a pro did it)
Lifetime Access to course lessons, updates, bonus videos, and content for as long as the course is running
My signature branding process streamlined for non-designers to create aligned visual elements and a comprehensive Brand Guide
Accelerate the DIY process with Canva templates, Notion Notebook, and other resources to immediately take action on
Implementation how-to's so you can seamlessly incorporate your branding into social media graphics and a landing page layout
1:1 private chat access (not included in Self-Study) for feedback, creative ideas, and reinforcement, along with a community space & Study Hall Calls
Getting compliments from pros...
"The number of designers who have complimented how well my brand is done, and said they'd never known it was DIY!"
Maddy Aucoin
website copywriter
Join waitlist for Class of 2026
This waitlist gets to enroll early with special perks and first dibs on limited spots.
Homeroom
Signature program reopens early 2026!
As you go through the Brand Ed course, you get 10 weeks of personalized private 1:1 support in Slack for direct feedback, creative ideas, demonstrations, and reinforcement from Kristina—along with a community space and group Study Hall Calls.
Payment plans start at $375 x 4, and waitlist gets enrollment early bonuses!
Self-Study
Course only. Reopens after Homeroom!
Explore the course without the 1:1 support in Slack, creative feedback, or personalized demonstrations from Kristina. It's $775, ~half the investment of the full Homeroom program.
If you decide to hold off on this upcoming round of Homeroom, join the waitlist anyway to find out when Self-Study reopens!
Lessons are concise, potent, and easy to act on.
No long lectures.
Since the trainings are immediately accessible, you can do the lesson homework as you go, or watch through a whole module first, then apply. Each lesson has original step-by-step frameworks, multiple examples, and relevant activities that support multiple learning styles.
Templates & resources are provided along the way to get you over the hump of getting started. You'll come away with a Brand Guide, core messaging, colors, fonts, logos, and on-brand graphics showcasing your brand.
course outline:
1. Discover
Uncover the Creative Direction that anchors your brand identity
Total watch time: 1.75 hrs
1. Brand Psychology 101
2. Self-Discovery Session
3. Brand Research Surveys
4. Understand your Customer
5. Distinguish from Peers
6. Emotional Impression
7. Personality & Themes
8. Inspiration Board/Aesthetic
2. Create
Build your brand elements, based on your Phase 1 Creative Direction
Total watch time: 1.5 hrs
9. Color Palette
10. Brand Messaging
11. Font Family
12. Logo & Submark
13. Brand Photography
14. On-Brand Imagery
Bonus: How I made the Brand Ed branding
3. Implement
Apply your elements into an on-brand digital presence
Total watch time: 65 mins
15. Designing Graphics
16. Landing Page Foundations
17. Branded Social Media & Customer Journey
18. Make Brand-Building a Way of Life
congrats, grad! 🎓
Boosting confidence in credibility
"It’s a huge confidence boost for me because I feel my branding complements the expertise I share in my content, helping me come across as more legitimate."
alexa Phillips
content & media strategist
DIY-ers turned creative directors:
I'm Kristina!
creative brand designer & Diy educator
AKA, the Brand Tutor showing DIY-ers what they're capable of
After 10+ years doing custom design, I can’t deny that there’s a whole group of brilliant business owners who want a different kind of support. I built this program to bridge the gap between DIY and custom, and simplified the process for non-designers to implement with ease.
With the DIY tools you’re probably already using (like Canva, a smart phone, AI, and user-friendly apps), this DIY branding course will maximize your brand’s ecosystem to bring unique impact & identity to light!
Fun Fact:
While getting my Visual Design BFA degree, I tutored math, earth science, and philosophy! 🤓 Nerd is my middle name.
Developing a deeper brand connection
"Honestly, the course would have been worth investing in just for the Discovery phase alone. I genuinely discovered so much about myself and how I connect to my work"
fran rescigno
Client experience architect
Brand Ed is right for...
Small business owners with a service-based business or personal brand that you want to feel more like you in
If you're kinda familiar with Canva, but it is taking way too long to make decisions with pure guesswork
If you made a lot of investments recently and can't justify hiring a brand designer, but still want to prioritize your brand
You're genuinely curious about the skills that can make you more independent in your business
It is NOT right for...
Not made for corporate or faceless businesses with no personal connection to the brand or founder
Not for learning how to create branding with Adobe pro design tools. This course is for non-designers, using accessible tools like Canva
Not for you if the idea of learning these DIY skills just doesn't peak your curiosity and you'd rather pay someone else to do it. Check out my signature service instead!
DIY your brand in
Explore your innate creativity using DIY tools to build a brand you're proud of 🤓
You'd be surprised by what you're capable of. Brand Ed will expand your brand's creative potential to set you apart and represent you more fully. Gone are the days DIY branding is put to shame—and honestly, you're probably someone who enjoys having a creative say in it, anyway. You in?
