Build a brand that's uniquely set apart and undeniably

Build a brand that's uniquely set apart and undeniably

... because your personality, energy, and authority as a business are way more interesting than a trendy Pinterest board.

💎 You want to feel truly in your element as a brand owner.

You're ready to invite your people into an on-brand customer journey that captures your unique energy, builds trust, and distinctly sets you apart.

💎 You have high-level standards for serving your people. 

You care deeply about your customer experience and results. You have a unique way of doing things and you want new people to see that.

💎 You're over spending valuable time on more DIY.

 💎 You want to raise the perceived value of your business.

You notice a disconnect with your branding because you know it doesn't fully represent your value, authority, and the heart you put into all you do.

💎 You want to speed up the trust-building process.

You wish you had eye-catching visual tools to maximize your marketing and show your people exactly what you're about at first impression.

You know it's time to get a specialist to fully commit to the professional branding process while you focus on what you'd rather be doing.

Raise your hand if...

A rebranding process that emphasizes the unique impact you're already making

When your branding reflects the intrinsic value you have to offer as a service provider and personal brand, you feel truly in your element representing your business. This process is made to amplify your strengths and position your brand differently in your industry.

Cool, let me introduce you to:

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 Understood.

Set apart.

In Your Element.

An extended payment plan option may be available upon request!

two tiers

5 payments of $975

💎  Custom brand elements: logos, font family, color palette, and imagery/icons to set you apart (this package does not include brand messaging)

💎 Kick-Off Call followed by a Creative Direction presentation to guide the brand decisions

💎  Creative ideation for a brand photoshoot that aligns with your brand's personality and themes

💎  Brand Guide & Canva template to keep your brand presence aligned moving forward

💎 Launch Graphics for showing off your new brand during the big reveal

💎  2-month timeline with multiple feedback checkpoints

Identity Package

5 payments of $1,575

💎  On-brand landing page (one-page mini website) with full copywriting and design, inviting your customers to buy into what you do

💎 Custom brand elements: logos, font family, color palette, and imagery/icons to set you apart (this package does not include brand messaging)

💎  Creative ideation for a brand photoshoot that aligns with your brand's personality and themes

💎  Brand Guide & Canva template to keep your brand presence aligned moving forward

💎 Launch Graphics for showing off your new brand during the big reveal

💎 3-month timeline with multiple feedback checkpoints 

Ecosystem Package

visual elements focus

the fulL experience

A deeper dive into

Maximize your brand's ecosystem

Phase three

The Ecosystem package culminates in an on-brand mini website (copywriting included), inviting people to buy into what you do. The more your brand reflects you in your element, the easier it feels to represent the value you offer. Canva support, launch graphics, and a Brand Guide are included in both packages.

  • industry
  • audience
  • experiences
  • DIFFERENTIATORS
  • authority
  • positioning
  • origin story
  • purpose
  • beliefs
  • empathy
  • personality
  • goals

Discover your brand's distinct identity

Phase one

In the Ecosystem Package, we thoroughly explore all aspects of your business to uncover the most compelling qualities and differentiators. These discoveries are what shape your core identity and visual aesthetic so that your branding represents you at your best.

brand guide

imagery

colors

logos

messaging

Develop your custom brand elements

PHASE TWO

We custom-create your toolbox of brand elements that reflect the personality, energy, and experience you bring to the people you serve. Your brand messaging and design elements work together to build a cohesive and eye-catching customer journey.

fonts

Brand Strategist & Designer

Since my own rebrand, I've felt so in my element  as an entrepreneur.

Last year, I took Gem Creative Co. through the in-depth branding process and the benefits just keep compounding. Discovering my distinct position in my industry, my unique approach to what I do, and my signature aesthetic has me feeling in my brand element and deeply connected to the people I serve.

And the best part? It's sustainable longterm. With this process, you'll no longer feel the need to reinvent the wheel because the brand you're building is a natural expression of how you serve people. It makes marketing yourself easier as you show up more excited to do what you do best.

"I am absolutely blown away with your ability to convey my passion..."

Stacey M. Perrotta

"I could not have asked for a better process. Your attention to detail. Your flexibility and patience. The genuine interest in getting to know me, my passion, my vision and goal. And the empathy around taking a chance on myself and the fears that come with that. You have such a special gift!"

"She helps you feel     authentically you!"

CASSIE HALLER, REALTOR

“She asks all the right questions and helps you dig deep into your why, your vision, your ideal clientele. She thinks of the big vision, the total aesthetic that would truly appeal to the type of clients you want to attract...Her creative intuition is unmatched. Friendly, professional, and innovative.”

I loved our time working together! The process was so thorough and FUN! You helped pull everything out of my mind/body and were able to put it on paper visually and verbally so freaking well! You honestly saved me so much time and pain trying to figure it out on my own.

"Every time I use my branding within my business I’m like 😍"

Gabrielle Westbrook

"I couldn’t be happier. Kristina at Gem Creative was a delight. I was so impressed with the thoughtfulness that went into all aspects of my branding. I felt listened to and felt my business model was completely understood. It was a great experience!”

"My business model was completely understood."

Mary Ellen, Bespoke Designs

"I could not have done it without our amazing Brand Designer, Kristina from Gem Creative Co. I could not recommend her highly enough. If you are an established brand looking to elevate or refresh your brand and bring it into it's 2.0 or 3.0 or 4.0 self, then Kristina is your girl... an incredibly talented Brand Designer."

"She comes with my highest recommendations."

Ellen Yin, Cubicle to ceo

"Perfectly captured my brand's message and visuals."

ASHLEY ERIN WEST

She listened to truly understand my business, my industry, and my brand goals. I was SO IMPRESSED by the amount of research she put in to this project and by the way she so perfectly captured my brand’s message and visuals. I am 120% thrilled with my new brand and website. 

"Elevated our brand to compete at a professional level."

H&L Design & Build

Just the right questions in just the right ways at just the right times extracted something I didn’t even know was there, but always hoped could be. A personal approach, consistent communication, and high attention to detail created a custom result that has elevated our brand to compete at a professional level."

FAQs

What are the benefits of the mini website?

We'll encourage your customers to take their next step with a cohesive, informative landing page that operates as a one-page website to build off of. Up to eight sections of on-brand copywriting and visuals will be intentionally designed to maintain people's attention and guide their decision-making process.

This unique solution to website support provides you the foundation to build off of, either on your own as you grow or together down the road. It unifies your brand and web presence without needing to commit to a larger website investment in one go.

If you're looking for a more robust multi-page website with this package, reach out via email hello@gemcreative.co or DM on Instagram to see what your potential options are!

Do you provide the copywriting too?

In the Ecosystem package, yes! Copywriting is incorporated into the mini website design, so you don't need to worry about writing your own or hiring another service provider to fill in that gap. We also keep basic SEO key words in mind.

The Brand Messaging we develop earlier on will be what informs the website copywriting, focusing on guiding readers to understand the value in what you offer and invite next steps. We prioritize empathy, authority, and core beliefs to show your customers how the experience with your business is unique and catered to them.

Already a copywriter?  Let me know in your application form if you're already skilled in writing and would rather write your own copy. We'll discuss potential options for what that can look like!

How does the payment plan work?

Your first payment of 20% is required to officially secure your start date and timeline, and then the remaining 4 payments pick up closer to when we start Phase 1 of your project. 
 
If you'd like to request an extended payment plan with smaller payment installments, indicate that at the end of your application and we can discuss your alternative options during the application follow-up! 

Can I just get a logo for now?

I partner with your business as a Brand Strategist and Creative Director with a holistic and comprehensive approach. Isolating design elements from the strategy process is simply not in my nature because I'll be thinking about the whole picture anyway.

If you're looking for a long-lasting, cohesive, and purposeful brand presence, it's impossible to keep things surface-level. If all you want is a logo design, I recommend finding a freelance graphic designer!

What if my business is product-based?

Gem Creative Co. primarily works with service-providers, coaches, educators, and personal brands with a "face behind the business." So In Your Element is crafted intentionally for personal brands and service-based businesses!

Product-based businesses are less common since selling physical products online often ends up requiring a larger scope of work. But there may be some exceptions, so feel free to ask about it via DMs or email just in case!

Do you offer DIY branding support?

If you're still in the DIY stage of business, you're not alone! Custom branding is definitely an investment, so I'm working on more options to serve brands in bite-sized ways. Check out Brand Ed, my DIY brand-building group program. For individual support, apply for a  1:1 Brand Workshop!

When people can tell you're in your brand element, your energy is contagious.

Let's amplify the best aspects of your business with  innovative identity design that transcends trends.


Looking for bite-sized support instead?

If you're still in the DIY stage of your branding journey, you're not alone! I'm working on more options to serve brands at different levels of support.

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