POV:
You just got an invite to join a dinner club from someone you barely know.
They seem nice…
But the invitation looks a bit thrown-together and convoluted.
You Google the venue, but it seems kinda outdated and shabby from the photos. You’re not sure what the vibe is and have no idea what you’d wear.
Sounds… questionable.
You figure, “Maybe it’s just not for me. I’ll pass.”
Months go by. More dinners happen. You keep getting invitations, but you’re still a little unsure based on your initial first impression of it.
You stay in touch with that acquaintance who originally invited you. They slowly become a familiar peer.
You realize you seem to click with them better than you originally thought you would.
The questions you originally had about the dinner club eventually get answered after several good conversations, and your doubts about attending begin to fade.
Eventually, many more invitations later, you finally decide to go.
Turns out, the experience was SO MUCH BETTER than you originally expected from your first impression.
The venue was actually super cute, the energy felt natural to ease into, and you made some new foodie friends. Super fun. Pleasant surprise!Now you’re feeling like you missed out on all the other dinner club gatherings you previously opted out from.
You wish you knew this is what it would be like when you got the very first invitation.
IF ONLY the invitation and venue was presented to you in a way that didn’t make you question things, right?
IF ONLY you were given a good impression from the start, it wouldn’t have taken so long to win you over, right?
*cough* IF ONLY IT WAS BRANDED WELL, right? *cough*
This is the risk your business takes when you rely only on your marketing and forget your branding.
New people could be missing out on an incredible experience from you because they aren’t able to see it yet.
Even if you’re good at marketing, branding helps you build a sense of trust faster than you already are, with less time spent on nurturing and convincing.
If marketing is the invitation, branding is its presentation.
It’s easier for people to believe in the value of an invitation when it’s presented with quality and care.
A well-presented invitation can reduce hesitations, doubts, and questions. Poor presentation causes you to nurture for longer than you’d need to otherwise. Presenting well will more swiftly build up the trust needed to accept your invitation.
Not sure how to best present your business so that it gains trust faster from new sets of eyes? You can hire me for Custom Branding or DIY new branding in Brand Ed.
In my signature service In Your Element, I take you through a rebranding process that emphasizes the unique impact you’re already making.
In Brand Ed, I walk non-designers through my branding process so that you can build a brand you’re excited to invite people into—without waiting for the day you’re ready to invest multiple thousands more into a done-for-you package.
Branding done right shows people how that invitation you’re presenting is MEANT for them…
And it starts with your own brand buy-in.
Enjoy this dinner club metaphor? You’ll love this blog post too on the difference between a “Brand,” “Branding,” and your “Brand Identity!”
