You care deeply about your customer experience and results. You have a unique way of doing things and you want new people to see that.
You notice a disconnect with your branding because you know it doesn't fully represent your value, authority, and the heart you put into all you do.
You wish you had eye-catching visual tools to maximize your marketing and show your people exactly what you're about at first impression.
At this point, you want a specialist fully commit to the professional branding process while you focus on what you'd rather be doing.
Instead, you want that signature on-brand look that captures your unique energy, builds trust, and distinctly sets you apart as a brand owner.
in your
element
When you have character-rich branding that showcases the kind of service provider, educator, coach, leader you are, you feel undeniably “in your element” representing your business. This process combines art and strategy to amplify your strengths and visibly position your brand uniquely in your industry.
Includes a deep-dive Discovery Session, research on the brand & industry, and creative concept exploration to artistically set your brand apart in your industry
A custom-made Logo Suite, Font Family, Color Palette, and Decorative Imagery/Assets so you have a wide array of visual elements to represent your signature brand style
Your Canva will be all set up, along with a visual Brand Guide to keep your ongoing brand graphics cohesive and aligned
A set of polished launch graphics for celebrating the new branding, so you can reveal it strategically and professionally
During the 8-week in-depth process, I'll keep you regularly informed about the progress with feedback checkpoints along the way
$1,155 x 5
5 Monthly Payments
plus potential
Multi-page website in Showit or Squarespace, designed to create an impressive, on-brand customer journey with SEO in mind. (Have an existing brand? I design websites only too.) Starting at $5,000.
An on-brand landing page (like a single page website) to invite people into your unique way of doing things. Starting at $2,400
You can add on a Studio Session for additional design hours dedicated to more marketing assets, like Canva templates. Starting at $675. More details here.
Are you looking for something more specific, or expand on an existing brand asset? Inquire anyway, and we can explore more potential options if it’s a good fit!
Total investment is $5,775. Other payment plan options available upon request
After our process, a CST & massage therapist noticed higher website inquiries and grew the confidence to move spaces into a prime location in her area. She also got praise for how her incredible customer experience matched exactly what the website was giving off.
And showing up feels more natural when people clearly see you in your element.
8 weeks dedicated to your
branding process
We start with a deep-dive Discovery Session, getting to know all the layers of your business. From there, I reflect on our findings, do additional research on the industry, and explore creative concepts to artistically set your brand apart. I’ll send it all in a Creative Direction presentation (first 2 weeks)
With the Creative Direction and your feedback in mind, I’ll develop the brand elements—exploring logo design ideas, fonts, colors, imagery, and begin testing how they all work together. I’ll present this in another video presentation, where I’ll gather feedback, refine, and finalize from there. (~4 weeks)
Along with the delivery of your brand elements, I’ll set up your Canva Brand Kit and design an on-brand Brand Guide with more context on utilizing your branding. We’ll also create the package add-ons during this phase—such as if you added on Website Design or a graphic Design Intensive. (2 weeks, plus any add-ons)
I took Gem Creative Co. through my own in-depth branding process and haven’t looked back. My signature aesthetic is a natural expression of my approach and unique take on my industry. I'm so bought into my work and deeply connected to the people I serve, and I’ve been able to elevate my rates, revenue, and reputation ever since.
After this process, you'll no longer feel the need to reinvent the wheel because your branding is a natural expression of how you show up in the world anyway. It simplifies all the visual parts of marketing so it’s more sustainable long term.
Wellness
Social Media
hair styling
operations
therapy
finance
coaches
authorship
marketing
youtuber
copywriting
photography
real estate
home renovation
media/podcast
interior design
birth/motherhood
personal style
tailoring
consultants
As a Social Media Content Strategist, Michelle has used her branding for:
You don’t have time or interest in learning how to DIY it better, and would rather partner with a done-for-you designer
Your expertise is respected behind-the-scenes, but the lack of high-quality branding makes you hesitate to get more visible online
You value the emotional impact that art and branding can have, and want that felt through your growing business
You aren’t ready to invest multiple thousands of dollars into custom branding by a done-for-you designer
Getting creative with it yourself genuinely peaks your curiosity more than outsourcing it at this point in your business
You’re still getting established and still figuring out where you want your business to go
Studio Sessions are for established brands wanting to outsource small graphic design needs and marketing assets using the branding you already have & love.
Save thousands doing it yourself in Brand Ed, even if you’re “not creative.” For those who’d rather be resourceful, explore your own ideas, and sharpen brand-building skills in Canva.