Anyone can get a logo design that looks “professional"...
But only you have the innate qualities that’ll make your brand widely recognizable.
You have the expertise, the experience, the personality, the proof. But if you’re still relying on personal relationships and word-of-mouth referrals to vouch for you behind the scenes, you’re operating in secret...
And best-kept secrets don’t build sought-after brands. They're hidden gems.
Becoming a well-known brand identity takes radical self-discovery, and fully committing to showcasing what you have that they don’t.
get your brand
out
of
hiding
With custom branding, DIY brand education, and graphic design support for service-based businesses and personal brands
I'm Kristina
Part brand designer, part DIY educator, full-time explorer of what creativity can look like in entrepreneurship
My reputation in the creative online business space is built on entertaining my most outside-the-box ideas. It’s not just skill, or talent, or practice—it’s audacity grounded in strategic creative direction that makes your brand more fun to connect with.
People-centered brands are my muse.
I've helped 50+ businesses across 20+ different industries build signature identities as interesting and intentional as the humans who run them.
Whether you hire my services or DIY it with me, my branding process extracts the hidden gems within you, so your business can become better known for what’s already brilliant about you.
These brands are getting recognized for more
client & student
case studies
WHAT clients and students LOVED ABOUT THE PROCEsS...
custom client
"Before working with you, it took me way too long to design things. This was the first marketing email I've ever sent that felt natural!"
"I knew that the branding would help my sales, but I didn't expect it to give me more confidence to actually do the selling! You've seriously changed the course of my business. So grateful for you."
samantha boyer
Artist & Youtuber
diy student
"Brand Ed is the only place I've felt proud of being a DIY-er, and not seen it as a liability, or a phase of business to get past as quickly as possible."
"From the start, Kristina's support has been massively validating... Her perspective and support have given me space to grow creatively and grow in CONFIDENCE in my own vision, something that I have been able to apply to every aspect of my business, not just my branding."
angelina gurrola
wildwave podcasting
custom client
"I'm so glad I chose Kristina for this project, not only because I know she puts 200% thought into her work..."
"But because she genuinely makes you feel taken care of as a client from start to end. Kristina has a brilliant way of listening to you and turning all of that feedback into something visually compelling, while explaining every step of her thought process clearly so you feel informed. HIGHLY recommend."
Michelle Ong
hello lemon, social media strategist
diy student
"It's like going on a marriage retreat with your brand and discovering all these new things you never knew, and coming back more in love than ever."
"I love it, I'm having so much fun. It's way more than colors and logos. It's getting a deep understanding of your brand. The lesson on Emotional Impression was 12/10 and it transformed the way I approach visual choices for my brand."
eugenia woo
Creative director, coach, podcaster
custom client
"Such an exciting and expansive experience. From start to finish, I felt completely held by someone who truly understood me and my vision..."
"Even when I felt like I wasn't fully articulating anything that made sense. The brand we created feels like a reflection of where I am now and what I want my business to represent moving forward."
brogan Benner
tidal & Co, operations & Ads
diy student
"Brand Ed was such a comprehensive course, without feeling overwhelming, which was hugely important for my ADHD brain to actually complete it!"
"I feel SO confident in the Creative Direction of my new branding (and so proud that *I* am the one that came up with it!).... This was truly one of the best investments I've ever made for my business!"
Fran Rescigno
The Passions collective, Client XP
custom client
"ECSTATIC!...it truly all feels like you've captured the version of me that isn't afraid to walk her talk."
"The process also gave me crystal clear clarity about who I am as a coach, who I serve, and what makes me magical to work with. I felt supported and truly seen at every step of the process. Kristina is a genius at what she does. I'm so glad I took this leap and put my brand in such talented hands!!!"
Sara noble
zest full coaching
diy student
"Brand Ed is the ultimate option for anyone who loves being hands on in growing their business."
"You get to build your own brand with the help of an experienced brand designer who encourages your natural creativity and style. Each lesson teaches you exactly what you need to know about building your brand from scratch- straight to the point without hours of unnecessary fluff."
morgan Wright
mew photo, Brand photographer
Would you rather be independent with your own DIY branding? More power to you!
Brand Ed is a course and mentorship program made for non-designer entrepreneurs who'd rather learn to lead their own creative vision, and save thousands doing it yourself—using accessible tools, like Canva.
I made this branding in Canva
Misrepresented by your branding? (or lack thereof?)
We want to know you, not just the work you do. The right branding helps us see that.
When you have branding that’s unmistakably yours, it unifies your marketing and shows you’re clearly someone who walks your talk. This contagious confidence reassures your people that your experience is the one they want.
freE quiz
Discover your brand's best strengths
Explore the four unique advantages your brand has to offer, so you can uncover creative ideas that transcend trends and stand out in your industry.
